Meta has launched its Llama 4-powered AI app, throwing down the gauntlet to ChatGPT and Claude. Released for iOS and Android on April 29, 2025, it offers text/voice interactions with a social twist—users can see how others engage with the AI through a “Discover” feed. The app learns your preferences over time and, frankly, might know you better than your therapist after a few chats. The battle for your AI attention just got spicier.
Nearly every tech giant wants a piece of the AI chatbot pie, and Meta just crashed the party with an ambitious new standalone app. On April 29, 2025, Mark Zuckerberg’s empire launched its Meta AI app for iOS and Android, powered by the Llama 4 model—a direct shot across the bow at OpenAI’s ChatGPT and Anthropic’s Claude.
This isn’t just Facebook Messenger with a chatbot tacked on. Meta has created a dedicated AI experience that does everything you’d expect: information retrieval, content generation, and image analysis. Plus, it handles both text and voice interactions, letting you multitask while cooking dinner or pretending to pay attention in meetings. (We’ve all been there.)
What sets Meta’s offering apart is its social DNA. While other chatbots feel like talking to a really smart wall, Meta AI creates a community experience. Users can see how others are interacting with the AI and share their own conversations—turning AI use into yet another form of social currency. Because apparently we needed one more thing to compare ourselves to strangers about. The app’s innovative Discover feed showcases AI prompts used by others to foster community engagement.
The personalization angle is where things get both impressive and slightly creepy. Meta AI remembers your preferences and conversations over time, learning what you like and how you communicate. Given Meta’s treasure trove of user data, this chatbot might know you better than your therapist does after just a few interactions. This approach mirrors the growing trend where 77% of companies are already using or exploring AI in their operations.
For developers, Meta is opening the floodgates with APIs that will allow custom AIs across its messaging platforms. Soon your Messenger and WhatsApp will be teeming with specialized AI assistants, each vying for your attention like digital puppies.
The battle for AI dominance is heating up, and Meta isn’t playing around. By combining advanced AI capabilities with its social media expertise, Meta has created something that feels distinctly different from its competitors. The app also serves as a companion for AI glasses, allowing users to maintain conversation continuity when switching between devices.
Whether users will embrace having their AI assistant connected to their social identity remains to be seen—but Meta is betting big that the future of AI is personal, social, and voice-activated.
