Figure AI has issued cease-and-desist letters to unauthorized brokers hawking its stock in secondary markets. The company, whose valuation skyrocketed from $2.6 billion to a whopping $39.5 billion in just one year, isn’t playing around with its strict “no unauthorized trading” policy. Like a bouncer at an exclusive club, Figure AI is keeping tight control over who gets to deal its shares. This crackdown comes as the robot-maker prepares for both home testing and increased regulatory scrutiny.
Figure AI is slamming the door on unauthorized stock brokers trying to cash in on its skyrocketing valuation. The AI and robotics company has sent cease-and-desist letters to at least two brokers operating secondary marketplaces, demanding they stop promoting Figure AI stock.
This crackdown comes after founder Brett Adcock’s perhaps-too-enthusiastic claim that Figure AI was “the most coveted private stock in the secondary market.” Nothing attracts unauthorized brokers like claiming you’re the belle of the investment ball, right?
The company’s valuation has exploded faster than a TikTok dance trend—jumping from $2.6 billion to a mind-boggling $39.5 billion in just one year. That’s a 15-fold increase that would make even cryptocurrency enthusiasts blush. No wonder brokers are trying to get a piece of the action.
But Figure AI isn’t having it. According to a company spokesperson, their policy is crystal clear: no secondary market trading without board approval. Period. The policy exists to “safeguard against unwanted third-party brokers,” which is corporate-speak for “we decide who gets to play with our stock, thank you very much.” The company has a long history of sending similar cease-and-desist letters to unauthorized brokers attempting to trade their shares.
The timing is particularly interesting as Figure AI pursues a massive $1.5 billion funding round. Form D filings appeared in February 2025, suggesting the company is serious about its financial future while maintaining iron-fisted control over who trades its shares. This approach aligns with the growing trend of risk management frameworks that regulators worldwide are emphasizing for AI companies.
Meanwhile, the SEC has announced 2025 examination priorities that include AI oversight, which means companies like Figure AI are facing increased regulatory scrutiny. Their proactive approach to unauthorized trading might just keep them in regulators’ good graces.
For those keeping score at home, Figure AI plans to begin “alpha testing” its humanoid robots in homes this year. Beyond household testing, the company is currently piloting its Figure 02 robot at a BMW plant in South Carolina. They’re also launching AI to lower loan processing costs—ambitious moves for a company that’s guarding its stock like a dragon hoards gold.
The message to brokers is unmistakable: try to sell Figure AI stock without permission, and you’ll get a strongly-worded letter faster than you can say “artificial intelligence.”
